Episode 2

Published on:

24th Nov 2020

Take Risk, Fail, and Grow with Kristina Bouweiri, President & CEO of Reston Limousine

In this episode, we interview Kristina (Jacobsen) Bouweiri of Reston Limousine

Kristina stands on her own as a force to be reckoned in the Luxury Limo and Transportation Industry for the DC Metro Area. She, along with Reston Limo are the winners of many prestigious awards, including Best Run Companies in Baltimore & DC, Top Women-Owned Businesses in DC, and more. Reston Limo remains the region’s largest luxury transportation provider. The Washington Business Journal named Kristina as one of the 50 most powerful and influential women in Washington.  

In this interview Kristina shares her past, information on the current-state, and her future vision for not only herself and her business, but the region as a whole. Some of the topics include:

  • The impact of growing up across four continents, in a family that was always on the go.
  • The story of how her life came full circle, from serving in a non-profit to empower women in Africa, to eventually leading business seminars helping to empower women at the Global Women’s Business Summit.
  • How she landed at Reston Limousine, and quickly realized she had the skills to market and sell
  • Whether it’s better to be smart, or lucky
  • How the company found early success, but also endured hardship
  • Their transitions from black car services to limos, shuttles, weddings, and more.
  • Why many area vineyards may have Reston Limo to thank for growing their businesses
  • And more

By the late 90’s, the company was firing on all cylinders. During this time, they won every government contract they bid on, but also had work with many of the dot-coms (including Ted Leonsis), propelling them from $200,000 per year in revenue to $5M in this time. When 9/11 hit, the music stopped, and Kristina began to look for alternative revenue streams to keep the business going.

Fast forward to today amid COVID-19, Kristina finds herself in a similar place, however she sees many silver linings, and a brighter future. Christina provides her insights her success, with something for many businesses to learn from.




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About the Podcast

The NoVA Business Podcast
A series of interviews with Northern Virginia's most influential business leaders.
The NoVA Business podcast is a stream of interviews with NoVA's leading entrepreneurs, business owners, and executives.

Northern Virginia is America’s best-known secret. With Ranking #1 in the nation for workforce and education and #3 for business friendliness, NoVA is a hotspot for the world’s top talent and entrepreneurs. There's no question why companies like Amazon and Capital One call NoVA home for their headquarters.

On this podcast, we will share the inspiring stories of leaders who are shaping the community around us. Listen to the challenges they have overcome, the lessons learned, and the vision they have moving forward. Get ready for a series of epic conversations!

The NoVA Business Podcast is sponsored by The Business Benefits Group.

About your hosts

Jessica Du Bois

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Jessica Du Bois is a consultant and advisor for employee benefits, working with dozens of companies in the D.C. region. Creating The NoVA Business Podcast became one of Jessica's goals after working with many of the incredible business leaders in Northern Virginia.

The podcast is a collection of stories that tell us the trials and successes that have formed the community around us. No gimmicks. No paid interviews. Just real-life storytelling of the friends and leaders that inspire you.

When Jessica isn't interviewing for the podcast or advising on benefits, you can find her coaching boxing classes or training for her next half marathon.

Derek Winn

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As a corporate health care strategist, Derek has had the unique opportunity to partner with hundreds of leading and admired businesses across Northern Virginia. Given his role, he has been able to witness and support businesses during the best of times as well as the worst of times.

These stories are the fuel for the Northern Virginia Business Podcast - the only podcast focused exclusively on the founders, leaders, and heroes in our own backyard of Northern Virginia.

These stories are intended to captivate and inspire those who continue to shape the landscape of Northern Virginia.

While he spends the majority of his time working in Fairfax, he has the most fun at home in Warrenton with his family.